Last week I received something in the mail. It was not the usual bill, advertisement, or even the obligatory birthday card. It was an actual handwritten letter from a person - with words on a piece of paper. It had to be opened and read; and if it was put down somewhere it could have got lost. Its arrival took me by surprise, and it made me realise how much things have changed. That letter is the only one I have received this year.

The digital world has totally changed how we communicate. We now depend on email, texting, mobile phones and social media to keep in touch. We no longer write letters, and even familiar devices like fixed line phones are generally digital. Mostly they do a pretty good job.

The digital world has also changed how we are entertained and stay informed. Some of us still like printed newspapers and magazines, but more and more we depend on digital media and the web to fill our time and tell us what to do, what to think and what to buy. They are very effective.

Government and large businesses have embraced the digital world with enthusiasm. Rather than provide legions of clerks to man branch offices and service counters, and instead of sending out mountains of mail every month, they persuade customers to input their own data and to seek out the information they require on the web.

Smaller businesses, however, have been lagging behind somewhat. Like everyone else, they have joined the digital world for their communications, for their information and for their interactions with large businesses and government, but they have been slow to bring their own data along. We deal with quite a few small businesses and it is surprising to see how many of them are still largely paper-based and rely on manual transfer and rekeying or copying of data.

There are many possible reasons why this is still the case despite the rest of the world’s move towards digital: Perhaps computer systems have been expensive, unreliable, hard to use or not suitable for the purpose; maybe business owners regard employing someone to type in docket books as a cheaper alternative; it could be that business owners fear the changes that computer systems may bring; or perhaps they simply doubt the benefits.

Mobileezy is designed for small business with these concerns in mind. It is reliable, easy to use, suits a wide range of businesses that sell or deliver products, and is very affordable.

Mobileezy brings businesses into the digital world. It ensures that data is accurately captured at the point where a sale is made or an order taken. It guarantees that data once captured, is kept safe and transferred securely to relevant individuals, including back office, warehouse, accounts and management. It makes a business a true 'digital native', and able to conduct its business with maximal efficiency and no use of paper, unless by choice.

The key benefit is productivity. Digital systems are faster, require less manual effort, make fewer mistakes, and connect better. Depending on how you use it, productivity translates to time saved, costs saved, more work done, or more sales made.

We encourage every small business to enter the digital world, and hopefully with Mobileezy as your partner.

David Bennett,

Managing Drrector