In the 1960s, milk was delivered by a man with a horse and cart. A telephone was made of black Bakelite and had a rotary dial. Wages were paid in cash and income tax meant sticking stamps in a book. A business trip to Sydney meant going by overnight train, and if you wanted money out of another bank branch you had to transfer it there first. There were typewriters, adding machines, cash registers and paper everywhere, for everything. Business ran on manual.

In the 1970s, you could dial a long distance call directly from Melbourne to Geelong, but most country towns had manual telephone exchanges. Banks and utilities printed their accounts by computer but you paid your bills by cheque or cash and to get a loan to buy a house could take weeks. Calculators and computers started to appear, but you still had to ask someone to "fill 'er up". Business was just starting to automate.

In the 1980s, you could send a letter by fax and you had a credit card, but it was based on manual dockets. You could phone anywhere in the world and you could get money out of a "hole in the wall" any time of the day, but to get anything done you had to fill in a form (with boxes on it) because it had to be fed into a computer. Large businesses were computerising and fast.

In the 1990s, the mobile phone and the Internet arrived. Everyone had a phone and everyone had a computer, or was getting one, but the phone was only for making phone calls and there wasn’t much to see on the Web yet. Even small businesses might have a computer and a printer to replace the calculator and typewriter but nothing was connected, so someone printed out a form and someone else had to type all the information back into another computer.

In the 2000s, the mobile phone turned into something you could just about run a business on, email became the norm for business communications, the desktop computer and office software easily handled routine accounting and record keeping, and the Web became a place to advertise your presence , find suppliers and do business. Computers and Internet were cheap and widely available but they were still little islands, connected by paper.

Now it's the 2010s, and the move to a digital world has become irresistible. Just like it’s no longer good enough to deliver milk by horse and cart or visit customers by train or write letters with a typewriter, it's no longer good enough to keep moving information around on pieces of paper. When we sell something to a customer we need to capture the information directly at point of sale. When we send an invoice we need to send it electronically and get paid likewise. We need our business systems connected and automated.

The businesses that make the move will be the ones that survive and prosper, and the ones that don't will be the ones that struggle and disappear. Mobileezy is our answer to the survival of businesses ready to make the move. Mobileezy gives you the paperless capture of information out in the field, the automatic movement of that information to the office and to the accounting system, and the tracking and analysis of that information so necessary for running a business in the digital world.

Mobileezy welcomes you to the way business is done now, in the digital world.


David Bennett

Managing Director